Khzam Studio
FabForAll_Sept_20168054.jpg

#FabForAll Campaign

 

 

#FABFORALL
Body Empowerment Campaign

Designed to celebrate women of all sizes, this campaign successfully kicked off the expansion
of JustFab's collections for every body type ranging from XS - 3X.

Secured over 128 Million + Impressions in 4 weeks and has been featured on major publications
including WWD, USA Today, InStyle, People & Glamour Magazine.

Video Credit: John Park

Landing Page

Direct Mail Insert

Catalog Spread in Fall 2016 Mailer

 

Winter 2016 #FabForAll Celebration continues on throughout the year.

Video Credit: John Park

We believe that women's true beauty and confidence come from the inside out. Being YOU is what is truly beautiful. And no matter what life may bring your way, it's always best to take a moment and appreciate what really matters (especially with your friends by your side). JustFab truly is #FabForAll.