The Bouqs Co. Mother’s Day Campaign
#MomUnfiltered
The objective was to make the unboxing experience more memorable with focal-specific educational inserts, reusable elements like the flower wrap to reinforce sustainability, and advocating the brand DNA by adding kindness postcards that encourage sharing and WOM.
“Our goal this year? To remind moms to press pause. To treasure the beauty found in all the
little (Unfiltered) things… all the little (Unfiltered) moments.”
Recyclable Flower Wrap
Plant Unboxing Rebrand
